Google Shopping Campaign: Take Advantage of Free Ad Credit

Free Google Ad Credits to your rescue!

It won’t be wrong to admit that we all have been pretty worried about what is going to happen after the pandemic slows down and the first thing that we are all going to focus on is to revive our businesses.

COVID -19 has surely affected digital marketing widely for different industries. Along with this, the impact on PPC since the last few months have been hit too. To get out of the mess, Google has come out with free ad credits that you can use for your Google Shopping campaigns.

How to Create Google Shopping Campaigns

• Link your Google AdWords account with your Google Merchant account
• Create a Google Shopping campaign
• Place bids on your Shopping campaign
• Target and schedule your Shopping campaign
• Build ad groups

What are the benefits of Google Shopping Campaigns?

Google Shopping is proven to have a 30% higher conversion rate, adding a visual touch to an otherwise text-heavy searching and shopping experience. Here are some of the benefits of opting for Google Shopping Campaigns.

• Better qualified leads

  Merchants have the ability to increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions.

  This way, users are more likely to complete a purchase on the site.

• Easy retail-centric campaign management

  The product attributes can be a replacement for keywords, used in Shopping Ads, to show your ads on relevant searches. Create product groups directly in Google Ads from the product inventory, and bid accordingly.

• Broader presence

  For a given user search, if your ads are relevant, the shoppers would be able to see your Shopping ad and a text ad at the same time, thus doubling your reach to the shopper.

• Powerful reporting and competitive data

  With benchmarking data, you can get insights about how your products are performing at the most micro level and analyze your competitive landscape. Bid Simulator Tool can come handy to identify growth opportunities as well.

Free Google Ad Credits for Google Shopping Campaign

Free ad credits for your shopping campaign are a great way to increase your brand exposure during COVID-19. Free ad credits can be attained on Google at the moment, and are generally valid until the end of 2020 – use them for all types of ads — search, display, YouTube, and Google Shopping.

When used correctly, advertising can gain businesses a substantial amount of new users. As the ad credits are charged on a CPC (cost per click) basis, it is vital that you are reaching out to the right users with the right products. Because of this, it is important to optimize your product feed prior to using ad credits.

The ad credit amount will vary by customer support past Google Ads spend, the billing address of your country, and the currency of the Google Ads account. Each eligible customer will receive one credit up to a maximum amount of what is equivalent to $1,000 USD. Google focused on reaching out to small business customers broadly with billboard credit as a gesture of support and solidarity with these businesses as they still engage with their customers.